Digital Marketing Specialist Job

Key responsibilities:

1. Develop and implement performance marketing strategies to drive customer acquisition and achieve business objectives
2. Plan, execute, and optimize campaigns across various digital channels, including but not limited to paid search, display advertising, social media, and email marketing
3. Monitor and analyze key performance metrics to identify areas for improvement and optimization
4. Utilize analytics tools to track and report on campaign performance, providing actionable insights and recommendations
5. Manage and allocate budgets effectively across different marketing channels to ensure maximum ROI
6. Continuously optimize budget allocation based on performance data and strategic priorities
7. Conduct A/B testing on ad creatives, landing pages, and other elements to identify the most effective strategies
8. Implement findings from A/B tests to enhance overall campaign performance
9. Collaborate with cross-functional teams, including creative, product, and analytics, to align marketing efforts with overall business goals
10. Work closely with external partners and agencies to execute and optimize collaborative campaigns
11. Stay informed about industry trends, emerging technologies, and best practices in performance marketing
12. Implement innovative strategies to stay ahead of the competition and drive continuous improvement

Requirements:

1. Proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, and other relevant tools
2. Ability to convey complex data and insights in a clear and understandable manner
3. Proven experience in performance marketing, with a focus on customer acquisition and ROI-driven campaigns

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